Do you own a medium sized business? Do you often find it difficult to obtain good quality supplies at decent prices? Do your customers complain that your prices are higher than those of the competitor? If your answer is yes, you are lacking the services of a good wholesaler. Wholesale sourcing plays an important role in running a good retail business, including an online retail business with low capital costs. Apart from lowering prices for the end consumer, good wholesale sourcing also brings down the cost per unit of the retailer’s product, and helps adjust profit margins upwards.A systematic approach needs to be followed while sourcing products from a wholesaler. It is not wise to stick to one wholesaler whom you find cheap. This is because, the variations in manufacturing, demand and supply, which affect that wholesaler’s business, would entirely affect yours too, and a downswing in his fortunes might result in disaster for you. The wholesaler selection process is crucial to minimize your operating cost, and make optimum use of your allotted starting capital. This will also significantly improve the quality of products that can be accommodated within your budget, and the image you project to the buyers through price, quality, aesthetics and all other measures important for the sale. Firstly, it is important to choose the products which will form part of your product line. These should be products which are high in demand. A comprehensive look at the best items selling on e-bay gives a good idea of the most popular products. The next step would be to identify particular markets for each product. Niche markets are good because of the low competition and the consumers willing to pay higher prices, and offer steady profits, but a failure in these markets can cost your business dearly. It is also important to get your documentation in order before you begin wholesale sourcing, because most genuine wholesalers sell only to licensed businesses. Next, you need to decide if you should opt for local sourcing, or international sourcing. Both alternatives have their pros and cons. With local wholesale sourcing, inspecting the goods to determine whether they fit your quality standards is easier. You also get to avoid expensive shipping costs. International wholesalers prove beneficial, if you are buying from a country with huge manufacturing industries because they can provide top notch products at a fraction of the price that your local wholesaler can.How do you finally compile a list of the most reliable and efficient wholesalers? You can try the internet – using Google Search allows you to look up a lot of wholesaling businesses. However, the more trustworthy option is accessing online wholesale supplier directories. These directories provide listings of thousands of legitimate wholesalers around the globe. They also carry a wide range of products to choose from. Online supplier directories are by far the easiest and safest way to deal with suppliers today. Thus, if you know where to look for wholesale sourcing, and what to look for in a wholesaler, you can run a great business.